Stormi Steele, the founder and CEO of Canvas Beauty, has carved a niche for herself in the beauty and fashion industry with her innovative approach to natural hair care products. 

Known for her entrepreneurial prowess and dedication to addressing the challenges of textured and curly hair, Stormi has become a symbol of perseverance and success. 

Let’s dive deep into her entrepreneurship journey, the growth of Canvas Beauty Brand, and her financial accomplishments as of 2025. Stormi Steele Net Worth refers to the total value of her assets, earnings, and business ventures.

Stormi Biography

Attribute	Details
Name	Stormi Steele
Net Worth	$20 Million
Date of Birth	1989
Nationality	American
Profession	Entrepreneur, Beauty Mogul
Known For	Founder of Canvas Beauty
Industry	Natural Hair Care, Beauty
Education	Self-taught in Hair Care Formulation
Social Media Influence	Active on Instagram and YouTube
Company Founded	Canvas Beauty
Started Journey	Since Early 2010s

Who is Stormi Steele?

Stormi Steele is a self-made entrepreneur and beauty mogul, celebrated for her natural hair care solutions and viral success in the beauty industry. Born on August 5th, 1989, under the Zodiac sign Leo, Stormi embodies the traits of leadership, creativity, and determination. 

Her personal challenges with hair care inspired her to develop products that cater to the unique needs of those with textured hair.

Early Life and Education

Stormi grew up in Mississippi, where she faced personal challenges with hair care that would later inspire her entrepreneurial vision. 

She initially pursued higher education but left college to follow her passion for hair care formulation. Through extensive research and experimentation, Stormi developed a signature hair growth serum that became the cornerstone of her successful business.

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Career: Canvas Beauty and Income Stream

Stormi launched Canvas Beauty in 2018, focusing on natural beauty products tailored to individuals with textured and curly hair. The brand’s success can be attributed to:

• Innovative Product Formulations: Utilizing natural ingredients, such as cayenne pepper formulas, to promote hair growth and health.
• Effective Digital Marketing Strategy: Leveraging social media marketing, including platforms like Instagram and YouTube, to connect with customers.
• Customer Testimonials: Building trust through real-life success stories and reviews.

Income Stream Timeline

Stormi Steele Net Worth refers to the total value of her assets, earnings, and business ventures. As the founder of Canvas Beauty, she has built a successful career in the beauty industry.

Year	Milestone
2012	Started experimenting with hair care solutions.
2013	Developed her signature hair growth serum.
2018	Official launch of Canvas Beauty Brand.
2019-2025	Expanded through paid social media advertising and viral campaigns.

Scaling the Business with Paid Social Media Advertising

Stormi’s use of online advertising and viral marketing has been a game-changer. By investing in Black Friday and Cyber Monday campaigns, she drove significant sales growth. 

Her digital presence on platforms like Instagram helped her amass a loyal following, with engaging content that showcased the efficacy of her products.

Stormi Steele Net Worth 2025

As of 2025, Stormi Steele’s net worth is estimated at over $20 million, fueled by the success of Canvas Beauty and her savvy digital marketing strategies.

Her achievements have been recognized in Forbes interviews and other prestigious outlets. In 2025, Stormi Steele’s net worth is expected to keep growing.

TV Show

Stormi Steele has achieved success with her beauty brand, Canvas Beauty. She has also used television appearances to increase her visibility. These appearances have helped boost her earnings as well.

Benefit of TV Show

Stormi Steele’s television appearances have expanded her audience and increased her brand’s recognition. These appearances have also served as effective marketing tools, driving more traffic to her business and social media platforms. This increased engagement has contributed to her overall net worth. 

Facts

In her Interview with Forbes, Stormi Steele shared several key insights and facts about her journey as an entrepreneur:

• In her Forbes interview, Stormi Steele shared insights about her entrepreneurial journey and her belief that anything imaginable can become real.
• She created Canvas Beauty’s signature product, name, and mission in one night, launching her path to success.
• The key ingredient, cayenne pepper, came to her in a dream, leading to a unique hair formula that gained popularity.
• Social media promotion of her Hair Blossom Serum contributed to its widespread commercial success, making it a market leader.
• The brand’s product rollouts and campaigns have built strong customer loyalty, and Canvas Beauty ships to the U.S., Canada, and Australia.
• In 2019, the brand went viral, with orders jumping from 6,000 to 30,000 in four days, leading to operational challenges but also driving success.

Stormi Steele Age

Stormi Steele was born on August 5th, 1989, so she will be 36 years old in 2025. She grew up with a creative passion for beauty. She has used her talents to become a successful entrepreneur in the beauty industry.

Stormi Steele Zodiac sign

She was born on August 5th, making her a Leo. Leos are known for their leadership, creativity, and confidence, which Stormi has shown in her journey. As the founder of Canvas Beauty, she has displayed the determination and charisma typical of Leos.

Stormi Steele Marriage Life

Stormi is married to Courtney Beasley, who has been instrumental in supporting her entrepreneurial endeavors. Together, they manage the brand’s fulfillment center and oversee operations, ensuring the quality and timely delivery of products.

Stormi Social Media Presence

Stormi has a strong presence on social media, particularly on Instagram and YouTube. She uses these platforms to promote her brand and engage with her audience.

Instagram

Stormi uses Instagram to promote her products and share customer reviews and hair care tips. She also posts personal updates and behind-the-scenes moments from her journey. This has helped her gain a loyal following and build a strong reputation in the beauty industry.

Engagement

Her posts get a lot of attention from followers through likes, comments, and shares. This engagement increases her brand’s visibility. It helps her connect with more people and grow her business.

YouTube

On her YouTube channel, she shares detailed content like tutorials, product demos, and vlogs about her journey. She gives helpful tips on hair care, especially for textured and curly hair. Her videos also teach viewers how to use her products properly.

Subscribers

Her YouTube channel has gained many subscribers who watch for her honest advice and product recommendations. Stormi’s active presence on social media has helped grow her brand. It has also allowed her to connect with her audience, making social media key to her business strategy.

Why is Stormi Steele’s Brand Famous?

Stormi Steele’s success is rooted in innovation and creativity, as she introduced products specifically designed for textured and curly hair, addressing a gap in the market. 

Her authenticity and personal connection with her audience have been key, as she openly shares her journey, building trust and loyalty. 

This approach has positioned her as a market leader, making Canvas Beauty a top choice for those seeking natural hair care solutions.

Conclusion

Stormi Steele’s journey shows how determination and creativity can lead to great success. As the founder of Canvas Beauty, she turned her personal hair challenges into a thriving business. In 2025, Stormi Steele’s net worth is expected to keep growing.

Her efforts in creating natural hair care products have earned her recognition and financial success. With smart marketing and hard work, Stormi Steele Net Worth 2025 is expected to grow even more, reflecting her dedication to her brand and her customers.

FAQS

How much is Stormi Steel worth?

Stormi Steele’s net worth in 2025 is estimated at over $20 million.

How did Stormi Steele make her money?

She built her wealth through the success of Canvas Beauty Brand, driven by innovative products and social media marketing.

What makes Canvas Beauty unique?

The brand focuses on natural ingredients and caters specifically to the needs of textured hair, setting it apart in the beauty and fashion industry.

How does Stormi have a net worth?

Stormi Webster’s net worth is reportedly $726 million, largely due to her parents’ immense wealth. Kylie Jenner has secured several trademarks in Stormi’s name, paving the way for her to launch products under her brand in the future.